(To start) Become the number one company in Japan to make women happy.
To create a society where everyone can believe in their potential.
We strive for the day where we no longer need to use the words for now.
That is why we want to make the women of Japan happy, for now.
In these modern times, we are often asked, why are we focusing on “putting the women of Japan first, for now”
More than half of Japanese women are temporarily employed. Out of the total number of government legislators, only less than 10% are women, ranking Japan 164th out of 188 countries in the world.
There are still many aspects of society that must be resolved in order to catch up to what is considered ideal by the changing times.
We must continue to walk through this world on our own two feet.
“I’ve had a hard time because of my period”
“I’m frustrated by my emotions during menopause”
If only I wasn’t on my period that time… Maybe if I wasn’t overwhelmed by hormones…
Women are subjected to drastic mental and physical changes through their journey through womanhood.
Our hope is to enable all women to be able to be their true selves and live an enriched life without being hindered by this reality.
SIMPLISSE, a wellness brand dedicated to enriching lives and Bé-A, a femtech brand that encourages freedom and comfort in everyday life, aim to solve the issues women in Japan face with creative products and friendly customer service as a way to influence the lives of each and every woman.
For now, Japan. For now, women.
We strive to see the day where we no longer need to use the words for now. Above all, to see a society where everyone in the world can take on an active role with their hearts full of possibilities.
That is our mission.
Our goal is to cut the amount of non-renewable plastic we use in half by July 2025.
In order to ensure a rich and beautiful life and planet for the future. We hope that this sentiment will lead to making a sustainable world a reality.
V Holdings, Inc. believes in the potential of our future society and the potential of creating a beautiful environment. We feel it is our mission to work toward such future. *
Co-Chief Executive Officer
Minako Yamamoto resided in England from the age of 12 until her graduation from UCL, University of London. After her graduation, she returned to Japan to work for an international trading company and UBS Securities. At the age of 32, she enrolled into Atelier Esthetique Institute of New York, graduated at the top of her class, and accepted a teaching position at the school. Minako relocated her base to Japan, and founded MNC New York Inc. in 2009. Based on her vision “a company that makes women in Japan the happiest,” she developed beauty and fashion brands including the production of femtech products to support endeavors of women. Minako also engages in a wide range of professional activities. To name a few, supervising beauty articles as a beauty specialist, lecturing at seminars and events, and is also the author of numerous books.
Co-Chief Executive Officer
Following her graduation from UCL, University of London, Kumi worked for 20th Century Fox and HUGO BOSS before founding MNC New York Inc. with Minako Yamamoto in 2009. Kumi splits her time between Tokyo, Japan and Los Angeles California, where she lives with her family. Raised by a single mother, like her business partner Minako, Kumi is exceptionally focused and devoted to inequality of genders and female empowerment.
Kumi is also the concept designer for the Bé-A Ultra-Absorbent Sanitary underwear, femtech.
Chief Product Officer
Chiharu Nakamura is a mother of three children and the founding member of MNC New York Inc. Chiharu works on the brand's growth and improving customer loyalty, and also revolves around product planning and development. Currently focusing her efforts on company-wide value creation, her motto is to create products and content that give back to employees, customers, and society.
Chief Creative Officer
After graduating from university, Nobue Miyaoka interned at a New York design firm, later working as a designer. She joined MNC New York Inc. in 2009 as a founding member and has been in charge of creative output ever since. Currently, her goal is to create links between sustainable business and design. As a CCO, she builds brands based on this strategy.
Chief Business Officer
Junko Higashi, a mother of one, originally worked in promotion and marketing for a major cosmetics company before joining MNC New York Inc. in 2014. Later launching new businesses and serving as a supervisor, she is committed to management that makes the most of diversity, and currently leads the Business Planning and Marketing departments as CBO.
Co-Founder and Managing Partner,
Minerva Growth Partners
After engaging in new business development and corporate venture capital focused in the technology sector in Japan and overseas at Mitsubishi Corporation, Ken joined Morgan Stanley in 2007. Since then, he had been solely in the technology investment banking in its Tokyo and Silicon Valley (Menlo Park) offices with focuses on financing of public and private companies, IPO, and on M&A and strategic investment advisory. He led a series of landmark IPO transactions including LINE, Mercari, Raksul and freee as Head of Japan for Morgan Stanley's Global Internet Banking and Global Software Banking Group. Ken cofounded a technology-focused growth equity fund Minerva Growth Partners in September 2020, and has been an advisor for Bé-A since September 2021.
Lotte Holdings Co., Ltd.
President, Representative Director
Born in Tokyo in 1962, Genichi Tamatsuka graduated from the Faculty of Law, Keio University. After joining the Asahi Glass Company in 1985, he completed the MBA programs at Case Western Reserve University and the Garvin School of International Management at Thunderbird in Arizona. Upon his return to Japan, he joined IBM Japan. He later joined Fast Retailing Co., Ltd. in 1998, and as one of the key members working under Tadashi Yanai, he took on the position as President and COO in 2002. Genichi Tamatsuka then established Revamp Corporation in 2005 to help in leading the Japanese capital investment company. In 2010, he joined Lawson, Inc. and assumed key management positions in the company running all convenience store and overseas operations. He was appointed as President and CEO of Lawson, Inc. in May 2014, and later became the Chairman in May 2016. He currently occupies the position of President & Representative Director at Lotte Holdings Co., Ltd.