V Holdings, Inc.

V Holdings
Vision Valuable Voice Venture spirits Voyage



代表取締役Co-CEO 山本未奈子・髙橋くみ

To overcome the challenges of stereotypes and prejudice against women in society.

We have a strong feeling that the current times are about to go through a drastic change.

To create a society where women are no longer faced by the challenges caused by their journey through womanhood, we must focus on women, for now. Our hope is to not only make the words femtech and wellbeing more than just a fast trend, but to change society to value women’s health for generations to come.

It is with this ambition that we established V Holdings Inc. Together with our team of majority women, we are pushing the limit a little bit every day to achieve our goals.

We started our business in 2009 when we were in our early 30s and we are now in our late 40s.
Since starting our business together, the both of us have balanced various life events such as childbirth, motherhood, divorce and even moving overseas, all while we were still focusing on growing ourselves as new business owners.
Over the past 14 years, with the support of many people, we were able to gain numerous irreplaceable experiences and each new experience has only pushed us forward and take on new challenges with confidence, which has led us to believe that now is the most exciting time for our lives.
We are opening women to new horizons. Connecting them to the next generation with responsible innovation.

We will work passionately to contribute to our employees, customers, business partners, supporters, and all of those who believe in us, as well as to society, to create a world in which all people can move forward and believe in their potential without giving up.

Co-CEO Minako Yamamoto
Co-CEO Kumi Takahashi





(To start) Become the number one company in Japan to make women happy.


To create a society where everyone can believe in their potential.


We strive for the day where we no longer need to use the words for now.
That is why we want to make the women of Japan happy, for now.

In these modern times, we are often asked, why are we focusing on “putting the women of Japan first, for now”

More than half of Japanese women are temporarily employed. Out of the total number of government legislators, only less than 10% are women, ranking Japan 164th out of 188 countries in the world.
There are still many aspects of society that must be resolved in order to catch up to what is considered ideal by the changing times.
We must continue to walk through this world on our own two feet.

“I’ve had a hard time because of my period”
“I’m frustrated by my emotions during menopause”

If only I wasn’t on my period that time… Maybe if I wasn’t overwhelmed by hormones…

Women are subjected to drastic mental and physical changes through their journey through womanhood.
Our hope is to enable all women to be able to be their true selves and live an enriched life without being hindered by this reality.

SIMPLISSE, a wellness brand dedicated to enriching lives and Bé-A, a femtech brand that encourages freedom and comfort in everyday life, aim to solve the issues women in Japan face with creative products and friendly customer service as a way to influence the lives of each and every woman.
For now, Japan. For now, women.

We strive to see the day where we no longer need to use the words for now. Above all, to see a society where everyone in the world can take on an active role with their hearts full of possibilities.
That is our mission.


Our goal is to cut the amount of non-renewable plastic we use in half by July 2025.

In order to ensure a rich and beautiful life and planet for the future. We hope that this sentiment will lead to making a sustainable world a reality.
V Holdings, Inc. believes in the potential of our future society and the potential of creating a beautiful environment. We feel it is our mission to work toward such future. *
*Commitment announced on March 2020.


Chief Executive Officer Minako Yamamoto

Co-Chief Executive Officer

Minako Yamamoto

Minako Yamamoto resided in England from the age of 12 until her graduation from UCL, University of London. After her graduation, she returned to Japan to work for an international trading company and UBS Securities. At the age of 32, she enrolled into Atelier Esthetique Institute of New York, graduated at the top of her class, and accepted a teaching position at the school. Minako relocated her base to Japan, and founded MNC New York Inc. in 2009. Based on her vision “a company that makes women in Japan the happiest,” she developed beauty and fashion brands including the production of femtech products to support endeavors of women. Minako also engages in a wide range of professional activities. To name a few, supervising beauty articles as a beauty specialist, lecturing at seminars and events, and is also the author of numerous books.

Chief Operating Officer Kumi Takahashi

Co-Chief Executive Officer

Kumi Takahashi

Following her graduation from UCL, University of London, Kumi worked for 20th Century Fox and HUGO BOSS before founding MNC New York Inc. with Minako Yamamoto in 2009. Kumi splits her time between Tokyo, Japan and Los Angeles California, where she lives with her family. Raised by a single mother, like her business partner Minako, Kumi is exceptionally focused and devoted to inequality of genders and female empowerment.
Kumi is also the concept designer for the Bé-A Ultra-Absorbent Sanitary underwear, femtech.


V Holdings Inc.

  • HQ

    5-1-7 Jingumae, Shibuya-ku, Tokyo JAPAN
    Tel : 03-3473-3939 /
    Fax : 03-3478-3933
  • Number of Group Employees

  • Founder/CEO

    Minako Yamamoto, Kumi Takahashi
  • Group Company

    • ・MNC New York Inc.
    • ・Be-A Japan Inc.
  • Main Financing Bank

    Mizuho Bank
  • Business Detail

    • ・Business management of group companies and related businesses

MNC New York Inc.

  • Brands

  • HQ

    5-1-7 Jingumae, Shibuya-ku, Tokyo JAPAN
    Tel : 03-3473-3939 /
    Fax : 03-3478-3933
  • Representative Director/CEO

    Minako Yamamoto
  • Capital

  • Business Detail

    • ・Manufacturing and distribution of cosmetics.
    • ・Manufacturing and distribution of fashion goods and apparel.
    • ・OEM production of cosmetics and health foods
    • ・Consultation and seminar giving on beauty, womenʼs health promotion, and social promotion.

Be-A Japan Inc.

  • Brands

  • HQ

    5-1-7 Jingumae, Shibuya-ku, Tokyo JAPAN
    Tel : 03-3473-3939 /
    Fax : 03-3478-3933
  • Representative Director/CEO

    Kumi Takahashi
  • Capital

  • Business Detail

    • ・Manufacturing and distribution of undergarments, apparel, cosmetics, health foods and period products.
    • ・Business consultation and seminar giving on womenʼs health promotion, social promotion and sexual education.


  • HQ

    5-1-7 Jingumae, Shibuya-ku, Tokyo JAPAN
    Tel : 03-3473-3939 /
    Fax : 03-3478-3933
  • 1 minute walk from Omotesando Station on the Tokyo Metro Ginza Line, Hanzomon Line, and Chiyoda Line.


  • March 2009

    Founded MNC New York Inc.
  • July 2009

    Released SIMPLISSE, a New York beauty brand based on dermatological theory. Opened online store.
  • October 2013

    Became exclusive Japanese distributor of France Luxe, an American hair accessory brand blending traditional and modern styles. Opened Japanese online store.
  • February 2014

    Opened the first France Luxe store at Isetan Shinjuku, Tokyo.
  • August 2014

    Signed a contract with Inagora following expansion of sales routes in China.
  • September 2014

    Opened the second France Luxe store at Hankyu Umeda Main Store, Osaka.
  • June 2016

    Receiving numerous international awards, began general production for SPA DAMAI, a leading Japanese spa.
  • June 2019

    Released CALLi tokyo, an apparel brand combining authentic playfulness with functionality. Opened online store.
  • October 2019

    Released new SIMPLISSE SENSUAL line for SIMPLISSE.
  • February 2020

    Released new BELLE by France Luxe line for France Luxe.
  • March 2020

    Founded Be-A Japan Inc.
  • July 2020

    Released Bé-A, a brand of super absorbent sanitary underwear that uses proprietary technology to provide a safe and comfortable sanitary life.
  • December 2020

    Japan exclusive distribution contract with FranceLuxe ends.
  • December 2020

    Advisory management of SPA DAMAI ends.
  • March 2022

    Released Bé-A Petite, a junior line for Bé-A.
  • January 2022

    Launched the Girls Be Ambitious Project, an initiative to hand a better world to the next generation.
  • May 2022

    Founded V Holdings, Inc.
    MNC New York Inc. and Be-A Japan Inc. merged their management.