2022.Oct. 7

Three of the ultra-absorbent sanitary shorts by Bé-A, including the Bé-A Signature Shorts 03, have been awarded the by the prestigious 2022 Good Design Award.

Be-A Japan Inc. (Head office: Jingumae Shibuya-ku, Tokyo. CEO: Kumi Takahashi, Executive Director: Minako Yamamoto, hereinafter referred to as Be-A Japan) is honored to announce that the ultra-absorbent sanitary shorts brand, Bé-A, has been awarded by the prestigious 2022 Good Design Award (sponsored by the Japan Institute of Design Promotion) for the following three products; Bé-A Signature Shorts 03, Bé-A Ultra-Heavy & Night Shorts, and Bé-A Petite Signature Shorts.

Bé-A ultra-absorbent sanitary shorts are designed with the idea "Forget it’s that time of the month”. Since the launch of the brand in 2020, we have been creating products designed to address the specific concerns women have.
The outstanding absorbency of the shorts makes it possible to easily spend an entire day in only one pair of shorts with no change required and were designed to address the various concerns women often have during their period. We received the award for the efforts in designing a product that accommodates women and improves their quality of life.

Bé-A will continue to further evolve and strive to create products and service improvements that are tailored to everyone, ensuring no one is left behind.

•Outline of the 2022 Good Design Award winning products

・Standard model
Bé-A Signature Shorts 03 (Patented product)
¥7,700 (Tax included) 6 sizes available (XS/S/M/L/XL/3L)

The 5-layer absorbent section absorbs up to 125ml* of menstrual blood.
The wing guards in the crotch area prevent side leakage, and with the added side leakage prevention tape, just one pair of shorts can be reliably worn leak-free all day long.
Antibacterial and odor-resistant properties prevent odors by inhibiting the growth of bacteria on the material.
The double layered material over the stomach is designed for warmth and extra comfort. These ultra-absorbent sanitary shorts are the product of outstanding engineering and a woman’s heart.

Product details:

・Heavy Flow & Nights
Bé-A Ultra-Heavy & Night Shorts (Patented product)
¥8,690 (Tax included) 6 sizes available (XS/S/M/L/XL/3L)

The 5-layer absorbent section absorbs up to 150ml* of menstrual blood. The absorbent section is 50cm long, extending to the front and reaching all the way to the waist, thoroughly protecting against front and back leaks.
The wide absorbent section has a maximum width of 28cm with the addition of the side leakage prevention tape made of water-repellent fabric to help ensure you stay leak free even if you toss and turn in your sleep. Those who have a heavier flow can have a worry-free, leak-free experience throughout the day.

Product details:

Bé-A Petite Signature Shorts (Patented product)
¥7,150 (Tax included) 3 sizes available (140/150/160)

The 5-layer absorbent section absorbs up to 120ml* of menstrual blood.
For youths with irregular cycles, the absorbent section is a light grey color so that they can monitor their own health and flow. Both sides of the absorbent section are covered with water-repellent material and has side leakage prevention tape to prevent side leakage. The absorbent, antibacterial and odor-resistant properties eliminate uncomfortable dampness, allowing you to wear the shorts stress free all day long, just like regular underwear.
These shorts are designed to keep girls’ stomachs warm.

Product details:

*Based on data collected by public inspection agencies *Tested by public inspection agencies

•Judges’ Evaluation Comments

Fluid absorbing underwear and sanitary underwear have been attracting attention in the recent years. With consideration of the environment, many people have begun to reject disposable sanitary products while others have switched for comfort reasons. Bé-A is highly evaluated not only for the high liquid absorbency of the material but also for the initiative taken to support the unlikely event that leakage occurs. The fact that the shorts are easy to wash by hand with no need for extended soaking, and other features that eliminate the negative elements that may have prevented sanitary underwear from their potential in the past, making them comfortable for consumers to use. Furthermore, we were very impressed by the company’s commitment to holding seminars and support activities based on their idea “By providing the next generation of children the correct knowledge about menstruation and eliminating inconveniences will lead to the achievement of a prosperous society where not only women but everyone can live comfortably”.

Judge committee members: Kaori Akiyama, Keita Suzuki, Eisuke Tachikawa, Shizuka Tatsuno

•Good Design Award official website

•What is The Good Design Award?

GOOD DESIGN AWARD has been a sole comprehensive design evaluation and commendation system in Japan since 1957. Many companies and designers from both inside and outside of Japan participate in the activity to enhance the industry or the quality of life through design. “G mark”, the symbol of the award has been recognized widely as a mark representing good design.

Stores that carry Bé-A

•ISETAN Seed, Main Bldg. 1f, Isetan Shinjuku
•Hankyu Umeda Main Store, 3F
•Tokyu Hands
And other retailers nationwide