2022.Oct. 7

V Holdings Inc. wins 5th place in the general corporate category of businesses under 100 employees at the Forbes JAPAN WOMEN AWARD 2022.

We are happy to announce V Holdings Inc. (Head office : Jingumae Shibuya-ku, Tokyo. Representative Director and Co-CEO : Minako Yamamoto, Representative Director and Co-COO : Kumi Takahashi, hereinafter referred to as V Holdings) has won 5th place in the general corporate category of businesses under 100 employees at the largest women’s award show in Japan, Forbes JAPAN WOMEN AWARD 2022.

V Holdings Inc. operates MNC New York, managing SIMPLISSE the wellness brand dedicated to enriching lives, and Be-A Japan, managing Bé-A the femtech brand that encourages freedom and comfort in everyday life. With 28 female employees and 1 male employee, the company is run mainly by women with the mission to empower women throughout their journey through womanhood and improve society with whole products offered by the two brands.

•What is the Forbes JAPAN WOMEN AWARD?

The Forbes JAPAN WOMEN AWARD is an award that recognizes companies that produce female leaders, professionals, and women who are independently pursuing their own careers, rather than awarding companies that have good work ethics, such as the ratio of male to female employees, the rate of maternity leave taken, or benefit packages.
V Holdings received the award in recognition as company that devotes itself to supporting women in the workplace through products and services that focus on women’s health issues, and for taking on the challenge of the new FemTech field, leading the industry as female leaders.

•Comment regarding the award

Left: Representative Director and Co-COO : Kumi Takahashi
Right: Representative Director and Co-CEO : Minako Yamamoto

V Holdings Inc. was established in May of this year as a holding company for MNC New York, which has been in business for 15 years, and Be-A Japan, which has been in business for 3 years, so we are very honored to receive such a prestigious award so soon after establishment.
We were both in our early 30s when we started the company and now, we are in our late 40s and in the midst of menopause.
With the current 100-year life expectancy, we want to focus on women (for now) and create a society where women are no longer faced by the challenges caused by their journey through womanhood. Our hope is to not only make the words fem-tech and wellbeing more than just a fast trend, but to change society and we are always thinking of the steps we can take towards this goal.

To overcome the challenges of stereotypes and prejudice against women in society. Our team will continue to advance together to open women to new horizons and connect them to the next generation with responsible innovation.

•Main brands developed by V Holdings


A wellness brand that develops inner wellness and skincare products for every stage of a woman’s life.
SIMPLISSE aims to keep the skin, body, and mind beautiful and healthy by the two perspectives of both inner and outer care. Inner wellness offers the health and beauty of your inner body while outer wellness focuses on external care by nurturing the skin.
Official Website:


Based on the concept “Girls be ambitious. If you dream it, you can change it. Your life, and even the world.” Bé-A is a brand that developed ultra-absorbent sanitary shorts which offers a new option for women and all people by supporting their physical and mental health as well as their success.
Bé-A strives to empower women's diversifying lifestyles and contribute to a modern society that demands sustainable manufacturing and consumption.
Official Website: